I just read on Twitter about someone receiving a whole lot of paper literature in the post from their local council… explaining the importance of recycling! The best bit was that the literature included a voucher which expired 3 months ago!
Again, it’s a minefield when you’re in the realms of environmental issues, but you really need to consider the whole message you’re sending out, not just the printed one. How about a single Buy Cipro Online postcard directing people to a micro-site? Get your key points across and those who are bothered can learn more. Or maybe a “green” gift ? More expensive that paper no doubt, but there were apparently quite a few brochures and booklets in the pack, all which need to be professionally designed and printed.
Come on councils, a bit of imagination please!